Personally, I’m a dorky, curious human. I’m a Bay Area bred and proud public school kid (go Bruins!) currently residing in SF after stints in NYC and SEA. I geek out about marathon training, hip-hop and r&b, streetwear and sneakers, cocktail mixing, and tinkering in startups and agents. I might also guiltily binge trash dating shows and anime every once in a while. Lisa Li is my better half and we have a little pup named Butter now.

Professionally, I love operating in startups and building new products. Most recently I worked on Inari, a YC-backed “AI PM” that auto-analyzes feedback, surfaces insights, and identifies product opportunities. We eventually sold to Amplitude, so now I’m working on all things AI and Agents @ Amplitude while I figure out what’s next! I’ve led product, ops, and analytics teams at Dapper Labs (NBA Top Shot and NFL ALL DAY), Hoist (empowering entrepreneurs to start SMB’s), and Opendoor (pricing homes and portfolio management). I started my career working on analytics at Amazon where transforming unstructured data into actionable business insights became my love language.

This is meant to be my weird home on the internet. The main purpose of this space is be more comfortable thinking out loud, share my favorite content that I run into, and develop a serendipity machine to meet others on the internet. If you ever want to link, hit me up!

And for those that don’t know: knarfeel is franklee backwards.


Photo Photo Photo Photo Photo Photo Photo Photo Photo